Tweeted By @jasonfried

Out of everyone who applied for the Basecamp Head of Marketing job, only one person used an ad on LinkedIn to get an extra ounce of notice. This doesn’t get her the job, but it’s a clever, thoughtful technique to stand out against 1000+ other applicants. pic.twitter.com/xbmm93XP7i

— Jason Fried (@jasonfried) July 5, 2019