Tweeted By @Smerity
An apology without introspection and preventative action isn't an apology.
— Smerity (@Smerity) November 3, 2018
A genuine apology: "My actions caused you damage I didn't intend. I now better understand and will work to ensure you never need this apology from me again"
Tech co apology: "My actions caused you damage" https://t.co/RSqkfiA8WI