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by math_rachel on 2018-12-27 (UTC).

so much web traffic is fake that YouTube employees feared an inflection point after which YouTube’s fraud systems would begin to regard bot traffic as real and human traffic as fake.https://t.co/gKhqL9oIb9 pic.twitter.com/VmDeQTYs47

— Rachel Thomas (@math_rachel) December 27, 2018
misc
by math_rachel on 2018-12-27 (UTC).

Facebook has admitted to misreporting:
- reach of posts on FB Pages
- rate that viewers complete ad videos
- avg time spent reading “Instant Articles"
- referral traffic to external websites
- # of views videos received via mobile
- # of video views in Instant Article pic.twitter.com/Kf5MQk9H7J

— Rachel Thomas (@math_rachel) December 27, 2018
ethics

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